In a nutshell, this topic is mainly trying to say that indeed the media’s perception or the way they are going to write about the company is very crucial.
“…Overall the frame will reflect the image of the vehicle…” The media somehow creates the image of the company to the general stakeholders’ also known as consumers. Like in the recent case with the Apple iPhone 4, consumers or yet to be consumers had a negative impression of the Smartphone. In this case it was an overly smart design that can even block out reception! Indeed, iPhone 4 faced an antenna issue. During the press conference, Apple CEO Steve Jobs had one Friday morning to change the perception of millions of users through a press conference. Many wrote about how Jobs will solve the matter however the key point that journalists took notice of was that the 55-year-old CEO was responsible and courageous enough to admit the problem and providing a free solution, which I say in my opinion change my perception of the phone. Consumers’ will know that “if my iPhone faces a problem, Apple will solve it and not hide”.
Slowly trying to lead consumers’ negative impression of the iPhone 4, Apple in August 18, 2010 came out with an exclusive interview with a diversified automotive company, JM Family Enterprises. A short but well written article, which in my opinion says “ look even an $8 billion corporation is using the iPhone as a medium to connect to their customers, gosh! iPhone must be a reliable phone and a user friendly phone”.
-Klara Wu C3098954
Aida:
ReplyDeleteHowever, there is also a gray area when it comes to framing. Unethical PR companies will frame companies to make them look good, but does not disclose certain information to the audience that are important for fears that it will tarnish their reputation. It is important therefore, for audiences to be independent consumers of information.
I agree that framing the subject to suit to company’s image is very important. For Apple’s case I am sure they know about their specific target audience, and ‘catered’ the press conference to address the needs of those affected.
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ReplyDeleteNilay:
ReplyDeleteI agree as media’s role in influencing and embedding perception in the mind of the general public is very significant. It is also important to understand the responsibility as in certain situations the media should also ethically be responsible and not create a mountain of a molehill
Media framing is something that has been around for a very long time. The media has the ability to frame the story according to how they want audiences to interpret it. Therefore, the media definitely has the ability to indirectly influence how people perceive a product or service. Thus, it is important for companies to maintain a good relationship with the media.
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